At the Natural Products West Expo in Anaheim, California earlier this month, founder and former CEO of Boulder’s Third Street Chai John Simmons and business partner Matt Oscamou revealed Weller Snacks, a hemp-extract enhanced food brand. They are among the rapidly increasing class of entrepreneurs capitalizing on bringing CBD-based foods in the form of honey, sparkling juices, flavored water, and pet products to grocery stores. Weller Snacks is planning on offering hemp extract-enriched coconut bites to make consumers feel “weller.” Simmons explains the complex retail and regulatory environment surrounding CBD is evolving constantly, but “because of the dynamic aspects of the ingredient… it has the potential to eclipse a typical trend ingredient.”
What do you think? Would you buy CBD-enhanced foods at your local grocery store?
Wallace, Alicia. “Intrepid Entrepreneurs Ready to Bring CBD Products to Health Food Stores.” The Cannabist, The Cannabist, 27 Mar. 2018, www.thecannabist.co/2018/03/